EMBR
Campcation RV Stays Brand & digital experience · Texas

Helping RV stays
get discovered.

We created Campcation’s brand and website to give
its Airbnb listings another way to reach guests.

Read the story
Campcation RV set among campground trees

Stay close to the magic.

Campcation’s identity and homepage
The thinking

Before the brand,
there were
separate listings.

How do you attract the first guests when your listings are still building a track record?

The RVs were listed separately on Airbnb. We brought them together as Campcation, creating the logo, colors, voice and website. The site gave the business a destination for Google Search advertising, so it could seek guests beyond Airbnb’s own search.

We kept reservations on Airbnb so bookings and subsequent reviews could build the original listings’ track record.

Our contribution
Brand creation, visual identity, brand voice,
website design & development
The business
Stationary RV stays
The strategic decision

Reach guests beyond Airbnb.
Keep bookings on Airbnb.

Search for a stay

The website was built as a landing destination for Google Search ads aimed at people looking for festival accommodation.

Compare the RVs

Guests can see the two RVs, look through their interiors and choose which one suits their group.

Check dates & book

The matching Airbnb listing handles availability, prices and reservations.

This is the route the website was designed to support. Advertising and booking results have not yet been verified.

The identity

A brand for
both stays.

Forest green, orange and cream appear across the logo and website. The Basecamp and Soulful Stay have their own names, photographs and illustrated accents, with the same Campcation identity around them.

Original Campcation logoThe original mark
The type pairing

Stay a
little closer.

Fraunces
Headlines and stay names.
Source Sans 3
Descriptions and navigation.
Forest#21392B
Orange#CD601D
Cream#FBF2E6
The voice, in use
“Good stays.
Good stories.”

The heading above the guest reviews. The website’s language is informal and welcoming, with direct labels such as “Check dates” where guests need to act.

The website

Show the RVs.
Help guests choose.

We used the existing photographs to show the actual stays. The homepage puts the two RVs side by side, with sleeping capacity, stay details and a separate booking link for each.

Scroll inside to explore the delivered pageVisit website
campcationrv.com
Full delivered Campcation homepage. Scroll within this panel to inspect the page.
Compare

Two stays, side by side.

Guests can compare the RVs’ sleeping arrangements and details without opening both Airbnb listings first.

Explore

Bedrooms, kitchens and living space.

The gallery groups photographs by stay, so guests can look through the RV they are considering.

Continue

A link to the right listing.

“Check dates” offers a choice of RVs. Each option opens its matching Airbnb listing for current availability and booking.

Actual bedroom photograph from the Soulful Stay
Inside the Soulful Stay.
One of the existing photographs used to show guests the sleeping space.
A seasonal chapter

A festival guide
with a place to stay.

The festival page brings event highlights and campground guidance together with the two RVs. Guests can read about the weekend they are planning, see the accommodation and continue to check dates.

The Festival & Stay Almanac, with its own illustrations and Campcation’s existing logo. Captured October 12, 2026.

The details

The field guide,
down to the drawings.

The compass, plants and woodland footer belong to the same field-guide direction. We carried them through the homepage and gallery, with different botanical drawings beside each stay.

Original compass illustration from the website
The compass

A small illustration beside the opening copy, paired with the arched photographs.

Original wildflower illustrationOriginal meadow grass illustration
Flowers and grasses

Different drawings accompany the Basecamp and Soulful Stay.

Original oak illustration used in the Campcation header
The oak branch

The homepage and gallery share this detail in their headers.

The website’s original illustrated woodland closing
What we delivered

Campcation now has
a home of its own.

The work brought the RV listings together under a new brand, with a website where guests can compare stays, explore the photographs and continue to Airbnb to book.

We have not yet verified the effect on bookings or advertising performance. We’ll add those results when we have the evidence.

Brand identityBrand voiceResponsive websiteSeasonal experience

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Campcation homepage